Digital marketing design at Mochi Health

I designed, storyboarded, and animated product higlight reels to announce our product and feature launches. 

I led the migration of the marketing website to Framer. The new setup streamlines design and development, allowing the team to launch and scale new pages. Ran A/B tests on the homepage, using analytics tools to track engagement and conversions. Implemented and updated CMS for blog and medication pages.

Digital ad campaigns

Designed new digital campaigns for new messaging. Scaled high-performing ad campaigns by A/B testing with new iterations. Analyzed performance of ads to understand what resonates with potential buyers. 

Updated and developed the brand identity, including typography, color usage, layout, and image treatment. Organized documentation for marketing team and agency partners.